Sula Vineyards Case Study Analysis Apa



Entrepreneurial experience of Rajeev Samant:

Rajeev S

amant is one of the oracle’s youngest financial managers who earned master’s

degree in industrial engineering from Stanford in 1990. The news to ease trade barriers of India with the rest of the world motivate Rajeev to do his own business in India and finally it turns into as Sula Vineyard wine industry. The story begin from on his own land which is situated at gently rolling hills, a large lake and have rich clay soil. His first experiment with agriculture entailed  planting and harvesting mangos followed by Thompson seedless grapes. Most of the grapes are used for making honey and other purpose. Nobody thinks to make wine from grapes. The idea came to him


 table grapes would grow there why not grapes

for wine” then he

did extensive research on grapes needed to make wine. He did various analysis to establish the Sula vineyards industry. It remains a major challenge to be able to even maintain market share when the Indian wine industry is experiencing revenue growth at 30 percent per year and

 beginning to export wines to North America and Western Europe. Merely to remain a “major  player” in the Indian wine industry will be a challenge for Sula Vineyards. He made various

strategy to short out the challenges

and APEDA’S country wine promotion str 

ategies included easing trade barriers and developing an awareness of Indian wine helped


 wine to go globally. The five year financial data shows that the first two year the company are in lost as establishing industry require a lot of investment but due to the consistent improvement and by making partnership with other company it helps to earn net income after taxes in 2007 is $195,000

Driving global demand for Indian wine:

The Indian government showcase


of India” across the globe open the

opportunity to do business globally across the USA, France, Italy, Germany and the UK Singapore.


country wine promotion strategies included easing trade barriers and developing an awareness of Indian wine motivate Rajeev to expand his business

Regulation of Maharashtra promote the winemaking as a food processing industry, which deduce excise duty and tax from wine. The above all the factor have direct impact on the success of


 industry. Sales are slow for six months. The original winery had a capacity of 150.000 liters per year. At the year of 2006 it

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